AI Insights · Timothy · July 2024
Top 5 Virtual Fitness Programs on iOS in Europe Q2 2024
Discover the performance trends of the top 5 virtual fitness programs on iOS in Europe during Q2 2024, including downloads, revenue, and active users.
In Q2 2024, the top 5 virtual fitness programs on iOS in Europe showed varied performance trends in terms of downloads, revenue, and weekly active users. Below is a detailed overview based on data from Sensor Tower.
Strava: Run, Bike, Hike saw significant revenue growth, starting at around $588K in early April and peaking at approximately $857K in early June. Downloads were robust, reaching a high of 174K in mid-April before stabilizing around 105K in late June. Weekly active users remained strong, averaging around 2.1M throughout the quarter, with a slight increase towards the end of June.
StepUp Pedometer Step Counter experienced a remarkable surge in downloads, particularly in early June, with numbers skyrocketing from 2.4K to over 312K. Revenue, however, remained modest, peaking at $86 in late June. The app's weekly active users mirrored the download trend, increasing from approximately 3.2K to nearly 200K by the end of the quarter.
JustFit: Lazy Workout & Fit showed a steady decline in revenue, starting at $224K in early April and dropping to about $137K by the end of June. Downloads also decreased from 117K to around 50K over the same period. Weekly active users remained relatively stable, averaging around 350K, with a slight uptick towards the end of the quarter.
komoot - hike, bike & run had a fluctuating revenue pattern, with a notable peak at $427K in late May. Downloads were consistent, averaging around 68K, with a peak of 98K in early May. Weekly active users showed a similar trend, peaking at around 1.62M in early May before stabilizing at approximately 1.3M in late June.
AllTrails: Hike, Bike & Run maintained steady revenue, with minor fluctuations around the $180K mark. Downloads remained relatively stable, averaging around 53K, with a peak of 63K in early May. Weekly active users saw a gradual increase, starting at 146K in early April and reaching 168K by the end of June.
For more detailed insights and data, visit Sensor Tower.